Professional Portfolio

Centerpiece of Product Rebrand | Influenced $5M in ARR 

Part of the Synthesis corporate rebrand, the Diamond Hill Case Study was rewritten from existing text to position Synthesis Publisher as the premier document automation solution for quarter-end fund fact sheets, website, and sales collateral. The case study became a cornerstone of multiple digital campaigns, sales enablement, and sponsored events. This case study influenced over $5M in ARR in contract extensions and new logos.

Anchor for ABM Campaigns | Influenced $3M in ARR 

Original case study written in collaboration with Professional Services to showcase the power of imaging, personalization, and embroidery techniques. As the foundation for targeted ABM campaigns promoting Professional Services, the case study directly influenced $3M in ARR. Chef Works also used the piece in cross-marketing campaigns to drive awareness of their brand on LinkedIn. Additionally, the case study anchored the home page, retail industry, professional services, and embroidery suite pages on the LiquidPixels website. 

Launched New Sports Apparel Vertical | Influenced $10M in ARR 

Original case study written to announce the “Fanatics Miracle” of the 2018 Little League World Series when LiquiFire® OS was expanded to accommodate the entire spectrum of the Unicode Standard to meet the unique needs of displaying and printing Asian characters. Launched the new Sports Apparel industry vertical and was used in years-long campaigns that drove $10M in ARR.